Break up with throwaway fashion

When it comes to sustainable fashion, we believe you can have your cake and eat it too. Conscious shopping doesn’t have to mean sacrificing newness, excitement and the latest trends. In fact, here at Endless Wardrobe, our model is dedicated to bringing you even more of those things so you can love fashion AND the planet. Want to know more?

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Right from the start we’ve been forward-thinking when it comes to the Endless way to shop. We truly believe the future of fashion is about empowering you to make smart, considered choices. We get that renting a De La Vali showstopper is just what you need for your best friend’s wedding. But we also get that a piece you’ll wear time and time again is worth investing in.

That’s why we are the only platform to offer you three ways to shop: rent, buy nearly-new or new. It gives you the ultimate flexibility to curate a wardrobe you love with all the newness and excitement of fast fashion and none of the planet-damaging waste.

It’s also why we give you the option to rent a piece and then purchase if you fall in love. Because why shouldn’t you be able to take that top for a test drive (otherwise known as brunch) to decide if it really is just for the weekend or something longer term? 

We’re all about empowering you to make choices that work for you, your wardrobe and the planet. So no hasty decisions, no sartorial regret and NO landfill.

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Did you know roughly £30 billion worth of clothes are hanging in UK wardrobes that have never been worn. Ever. That’s a lot of midi dresses. And a lot of money!

We always aim to get you the most for your £££ without costing the earth. That’s why we’re so proud of our nearly-new, pre-loved offering and our treasure trove of an outlet. It means nothing goes to waste and you can invest in pieces you’ll wear forever from your favourite brands at super affordable prices. Yay.



We’re really proud to work with brands who put sustainability at the heart of what they do. As well as bringing Parisian cool girl chic in bucketloads, our latest partners Musier Paris work exclusively with local French factories to reduce their carbon footprint and produce small runs to eliminate wastage. Likewise, House of Sunny may be hottest off the rack but they actually only produce two collections a year, focusing on pieces to be treasured rather than constantly replaced. 

Like us, these brands want to change the way we shop in a big way. As we move forward, partnering with sustainable brands you can trust will become an even bigger part of who we are. So that cool little brand you saw on Instagram doing amazing stuff might just be the next addition to Endless Wardrobe! Do hit us up if you have any suggestions. We love hearing from you. 

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We’re always working on ways to be even more sustainable. A big part of our business involves keeping all our items spotless, from our trending rental pieces to our pre-loved collection. We’re proud to say our garments are 5x more sanitised than equipment used to prep food in a restaurant. 

Of course the environmental impact of dry cleaning can be huge which is why our partners are award winners in sustainable cleaning. That means zero waste goes to landfill, toxic emissions are continually being reduced and an eco-friendly ozone chamber is used to sanitise garments whenever possible. Sparkling. 

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It’s super important to us that our packaging is 100% recyclable or reusable. From our eco-friendly white ribbon crafted with wood pulp to our swing tags which are made from 100% recycled materials, we’re all about innovative ways to package up your (favourite) delivery. 

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1. Not sure if you’ll wear it endlessly? Choose to rent for 4, 10 or 16 days, then send it back for us to take care of the rest. If you suspect you might be falling in love, try the piece on with the other stuff in your wardrobe, send pics to honest friends and indulge in a few cheeky mirror selfies. If you decide it has a place in your wardrobe forever, you can then choose to keep it. We’ll even take the price of the rental off the purchase price so you’re never losing out by deciding to try it first. 

2. A smart investment. Looking to buy? You can choose to buy new and if you’re looking for an even more affordable way to shop, nearly every piece on the site has the option to purchase nearly-new. These pieces are ex-rentals in perfect condition just waiting for their keep-forever homes. Plus, remember to check out the outlet for our top brands at super affordable prices so you can snap up a classic at a snip.

3. Ways to wear. Check the Endless Instagram @endlesswardrobe for styling tips and reels from our favourite influencers to show you how to get the most from your pieces. Style them up, style them down and never run out of inspo.