Rentals are great, don’t get us wrong. We’re pretty good at the whole rental thing too. But when we’re not attending birthday parties that require a statement House of Sunny frock or a wedding that calls out for a De La Vali gown, we’re curating the best pieces from your fave brands that we envisage in your wardrobes for a longer than just a weekend. At Endless, we're all about investing in pieces you know you'll wear endlessly and curating your capsule wardrobe. While you might be familiar with the idea of the capsule wardrobe (I mean, we all watched Gok Wan didn’t we) our current environmental climate has given the term a whole new meaning. And a whole new sense of power. Not only does a capsule wardrobe allow you to create look after look with less pieces (which is nice on the old purse strings), a capsule wardrobe also means you’re consuming less clothes in general. And that’s a whole lot better for the planet than mindlessly buying piece after piece of fast fashion that you won’t wear in a few weeks time.
The thing about a capsule wardrobe, however? Choosing the right pieces takes a little more consideration than your run of the mill dash to a nearby high street shop. Building a capsule wardrobe requires a fair amount of forward thinking to make sure the pieces you’re selecting won’t gather dust at the back of your closet and get the love they really deserve. Luckily for you, we like to make things nice and easy. Now, stay with us here, but this is where maths comes in: the cost per wear equation, to be precise. How do you do it? Simply divide the cost of the item you’re considering by the number of times you expect to wear it. The lower the outcome, the more bang for your buck.
Not maths inclined? Here’s our picks of the most timeless pieces online right now, with the lowest cost per wear.