Pre-pandemic fashion was decidedly minimalist. Less was definitely more and brands like Jacquemus, with their clean lines and muted colour palettes, dominated. Then that little thing called COVID-19 happened and our jeans and simple white tees had to be swapped for something even more simple: loungewear.
Now, don't get me wrong. Loungewear is great. It got us through many Zoom calls and Real Housewives binge-watches. But a year going in and out of lockdowns obviously stirred up a desire for something more. Creators from all over the world wanted to create and out of the dark came the light: maximalism.
This isn't to say that maximalism hasn't been around before: household names like Gucci and Comme Des Garcons have extravagence and spectacle weaved into their DNA. But during the pandemic, this style was not only on the catwalks, but mirrored by us at home. Instagram was full of small designers offering the latest funky styles while our TikTok feeds were video after video of DIYs on how to make La Manso style rings or crochet pieces.
So this is how maximalism all came about, but how do we actually wear it. Well, you're not alone in thinking that parading around in a fluffy cardigan is a little bit intimidating, whether you've been at home in your trackies for a year, or not. Luckily for you, Endless Wardrobe has decided to make it easy for you. Maximalism isn't only for insta-queens Devon Lee Carlson and Dua Lipa; grab your resin rings and some jelly mules and get stuck in.