Oscar Wilde famously said, “You can never be overdressed”. Well, you probably can. But after over a year in tracksuit bottoms and baggy t-shirts, I want to make a case for making every occasion a fashion occasion. A silk maxi at the pub? Do it. Even a night in with your flatmates can be elevated by a bottle of nice(ish) Rosé and an impromptu fashion show.
This is where Endless Wardrobe comes in: introducing Endless Summer, where for the whole of July it’s 3 for 2 on all rentals. By renting, you’re not only making an environmentally conscious decision; you’re also getting the chance to debut every summer look imaginable at whatever occasion July throws your way.
If you’re heading to the rolling hills and blue skies of the Cotswolds or hoping to smell that sea air in Cornwall, you’re going to need our staycation edit. Floral printed maxis and minis (weather permitting) are your best friend here; paired with some boots and a classic denim jacket and you’ve got a 90s look that would make Liv Tyler jealous.
For those attending a summer wedding, choose a breezy, colourful maxi. Play with structure; experiment with dresses with lines and pleats or swish around in a silky slip that glides over your body. By renting a look, there’s no anxiety about the dress just hanging in the closet afterwards. It will be enjoyed by someone else.
For those inclined to a bit more of a raucous night-out, go for an alluring little short number. De La Vali is your best bet here; their signature Suki dress brings that Ibizan sense of party to you, whether you're lucky enough to be jetting off for a beach getaway or at a bar in Soho soaking up the neon lights. If you find yourself turning heads and think the dress might be more than just a one-time affair, it can be bought new or nearly-new and kept by you forever.
Ready for your Endless Summer? Here’s are our picks of the best styles.