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19 Feb 2021

Brand spotlight: We chat to Olivia Rubin

We've never needed colour in our lives quite as much as we do right now. So our latest brand launch is one we are BEYOND excited about. Olivia Rubin is known for her iconic rainbow designs, bringing joyful vibes, whimsical details and dreamy silhouettes to everything she touches. And from today her collection is available to rent or buy right here on Endless Wardrobe.

Yes, we’re talking curve-skimming knits, silk maxi dresses, rainbow ombré hoodies and 100% cosy cotton. Seeing as it’s Love Month we took the opportunity to ask Olivia about her own #EndlessLove story, her recipe for staying sane during lockdown and her thoughts on fashion rental. Get cosy and enjoy…

What’s the top pick from your collection that Endless shoppers should rent right now?

Oh that is a tricky one! A personal fave is the Sadie Lilac/Green Ombre Silk Dress- it will be my first dress to wear post lockdown. Such a wow piece!

You’re all about colour... so what colour combos are you wearing on repeat?

Rainbow and pastels are always incorporated into my outfits :)

Where did your obsession with colour come from?

I studied fashion print at Central St Martins and have always been into surface design and experimenting with colour combinations.

Your top feel-good style tip?

Add some colour to your outfit for an instant mood boost.

What's your go-to look in the morning when you need a lift?

Currently the Pastel Ombre sweat suit because it's comfy and colourful in one look.

The essential WFH during lockdown question… are you Team Loungewear or Team Get Dressed?

Eeek tricky! I’d say meet in the middle with a loungewear look for workouts and coffee in the morning and then a dressed-up knit for later in the day. I am a multiple outfits a day gal!

Three essential ingredients for a great lounging session? Obviously you’d be wearing one of your gorgeous rainbow tracksuits…

Coffee/Netflix/Loungewear...and some cuddles from my daughters :)

What has the past year taught you about fashion and its role in our lives?

To keep adapting and mixing things up. That is key to my business; maintaining freshness and originality.

What do you think about fashion rental?

I love the idea; it’s great for sustainability and spreading the love of treasured items.

As it’s Love Month, what does love mean to you right now?

Love is appreciating everything I have and being beyond grateful for friends and family - I don’t take anything for granted in work or my personal life.

And finally, do you have any tips on self-love?

I think a lot of people struggle with this, especially during lockdown. I find that deep breathing and working out is a real stress relief and always makes me feel better afterwards. I think small things like putting on make up one day or jazzing up an outfit really makes me feel better.

Craving a little colour? You can now rent or buy Olivia Rubin's beautiful collection over on the site right here, right now.

What's next?