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8 Sep 2021

BRAND SPOTLIGHT: WE CHAT TO HARMUR

To put it simply? HARMUR is the British brand doing a masterclass in sexy. Founded by a mother-daughter trio, Tilly, Constance and Millie, HARMUR's silhouettes speaks to the femininity inside us all. With a collection formed of entirely backless, 100% silk pieces, HARMUR pieces feel like the perfect remedy to the confines of Autumn dressing. It is the much needed sultry elegance that we need to balance out the puffer coats and fluffy scarves of the coming months. 

We sat down with Tilly and Constance to chat all things HARMUR, sustainability and their picks from the collection. 

Tell us the story of how HARMUR started...

Well, our wonderful Mum and co-founder, Minnie, has always been a fantastic seamstress. She was always making us gorgeous pieces growing up and about 6 years ago she started making us these backless tops out of different fabrics with lots of patterns and colour. Every time any of us wore them out we would get so many compliments; people thought that the style was so flattering and versatile that we could make something out of it. That’s where the seed was planted and HARMUR's Classic top was born!

HARMUR is founded by a mother-daughter trio; how do all your personalities feed into the brand?

Our whole family is very creative, so that obviously plays a big role. Minnie is an artist so loves colour, pattern and playing with designs. Constance is full of energy and so does a lot of our events and marketing while Tilly brings a sense of thoughtfulness to the brand, taking time to consider things behind the scenes. We are in the office together everyday, working hard, but we also laugh a huge amount and we think that element of fun comes across throughout our collections.

We are in the office together everyday, working hard, but we also laugh a huge amount and we think that element of fun comes across throughout our collections.

How is sustainability incorporated into HARMUR? 

Sustainability is important to us, as it should be for every brand. It can be tricky to navigate when you are working with silk and producing outside of the UK but we have small production runs meaning that there is never much stock left behind - if any! Any leftover fabric we make into scrunchies and eye masks. We are going to start making our classic top styles in leftover fabric too. We also feel that maintaining our classic designs means that our pieces are ones that really can be kept forever. Either investing in a keep-forever piece, or renting a fabulous party item is the way forward in our eyes; that's why we are so happy to partner with Endless!

We also feel that maintaining our classic designs means that our pieces are ones that really can be kept forever. Either investing in a keep-forever piece, or renting a fabulous party item is the way forward in our eyes.

HARMUR's collection is entirely backless; what is it about the backless silhouette that you love so much?

We think the back is such a gorgeous part of the body! While backless pieces maintain an element of sexiness and flirtation, there’s something a bit more subtle and less obvious about them. They're not too over the top. 

HARMUR feels like the perfect addition to any party outfit; but which piece do you think the best for dressing up and down?

The power drawstring tops and the classic tops are so versatile. You can just as easily wear them with jeans and trainers as you can with mini skirts and heels. They’re so great to take you from a daytime look to something you can wear all night long with just a change of shoes.

The power drawstring tops and the classic tops are so versatile. You can just as easily wear them with jeans and trainers as you can with mini skirts and heels.

What's your top picks from the collection for Endless shoppers to rent and buy? 

If we we're renting, it would be the Midi Dress in pink. It’s such a fun piece and our customers always say that our midi length is the perfect length for so many events. Never say no to pink we say! If we were going to buy, it would be the Classic top in light gold for sure. It's a gorgeous colour a classic design that we will always keep in the collection. It’s so flattering, goes with everything and will never go out of style in our eyes!

What's your top style tip?

Our top style tip… there are definitely a few but the main one would be to stick to pieces that will last and work with multiple items. We aren't too into trends - although there are some that are too fun to resist! Another would be: whatever you wear, wear it with confidence.

Stick to pieces that will last and work with multiple items. We aren't too into trends - although there are some that are too fun to resist!

What does the future hold for HARMUR?

We have some really exciting new pieces coming very soon: think sequins, neon and velvet! And who knows, maybe a HARMUR pop-up is on the horizon... Watch this space.

Think it might be time to have a little backless moment after this? You can rent or buy HARMUR's collection on the site from tomorrow.


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