K78 A2468 Fotor

we're working to be endlessly better

Sustainability is core of what we do at Endless. In addition to providing an improved shopping experience for our community by offering three ways to shop everything depending on what the item will be used for and budget, our model aims to make shopping more sustainable. We believe that by offering choice to buy new, nearly-new, or rent at the point of purchase, we can help avoid unnecessary purchases, increase the amount of wears per item, and encourage more mindful shopping habits.

But we know we must and can go beyond this. We can reduce our carbon emissions as a business, we can offer repair services and care tips to help our customers keep their clothes for longer, and we can support the brands we stock on their own sustainability journeys.

Endlessly Better is our sustainability strategy which includes the specific and time-bound targets that we are reaching for and how we’ll measure them to know if we’ve achieved them. We’re publishing it so that we can be held accountable and ensure we’re walking the walk and not just talking the talk.

Click here to read Endlessly Better.

K78 A1370


Break up with throwaway fashion. Stop ghosting those items shoved in the back of your closet that you never wear. Our aim at Endless is to help you make more mindful and considered choices when shopping.

Only going to wear that top once? Instead of buying it and never wearing it, just rent it. Found a piece you love but are on a budget? Buy it nearly-new rather than finding a cheap knock-off. Is that dress going to be your signature uniform? Rather than settling for an alternative that you don't really love, invest in it.

K78 A1109


Did you know roughly £30 billion worth of clothes are hanging in UK wardrobes that are never worn. That’s a lot of midi dresses. And a lot of money!

The circular economy is an alternative to our traditional linear economy where things are made, used, and disposed. One of the key principles of circularity is to keep products and materials in use forever. We want to ensure our customers find clothes they love and will wear endlessly, but if they know they’re only going to wear something once, they shouldn’t have to buy it and then figure out how to get rid of it. Instead, we’re helping more people wear the same items, keeping them in use.

As much as we make this an incredibly easy process for customers, we’re also aware that it can be daunting for brands. We take over all the logistics for the brands we work with so that joining the circular economy is easy for them as well. Through Endless, brands can offer customers a way to buy new, nearly-new or rent just by joining us.

K78 A1620


Ensuring like new quality on rentals and our nearly-new products is what makes us different. That means we do a lot of cleaning so that any product we send out is just as good as if a customer bought it from a shop. And when you think about the best way to clean clothes, dry cleaning probably comes to mind.

However, conventional dry cleaning is energy and water intensive while also requiring harsh chemicals. So instead, we use ozone cleaning and sanitation which actually sanitises to a medical grade standard using no harsh chemicals and minimal energy and water. Our cleaning partner also is a zero waste to landfill business and has a net zero carbon emissions by 2023 goal. 

If you’re interested in learning more, you can read about their practices here.

K78 A2065


Getting clothes to and from our customers is another big area of impact for us. We work with DPD who are certified carbon neutral and offset the emissions from their journeys. This means that they measure the CO2 footprint of all their deliveries and operations, actively work to reduce them, and then neutralise the remaining emissions by investing in carbon offsets. The offset products they focus on are verified by Verified Carbon Standard. 

For returns our customers are given a DPD and Royal Mail return label. Although Royal Mail is not certified carbon neutral they are also working to reduce their carbon emissions. They do a lot more deliveries on foot, are increasingly using bio-CNG and electric vehicles and are building more local collect points so customers have to travel less for parcels.

If all this carbon chat is getting ya going, you can read more about DPD’s sustainability efforts here and Royal Mail’s here.

Endless Packaging


So your rental has arrived and you can’t wait to show it off. Just take off the tags and you’re good to go! On your way out, just pop the swing tag in your recycling bin. Our swing tags and postcards are 100% recycled card and are also recyclable.

The mailer bag your item came in is designed to be reused. When it’s time to return your rental or if you’ve bought something that's not quite right for you, use the same bag it came in to send it back to us. If you’ve bought an item that's a bit of you and you’re going to wear it endlessly, the mailer bag is recyclable at your local plastic bag recycling points, often in supermarkets.

K78 A2545

We will review our sustainability targets and progress quarterly, so don't be surprised if you see this page updated soon!