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About Us

Endless Wardrobe is the new way to shop. We are the first and only site where you can shop the same style three ways: buy new, nearly new, or rent from your favourite brands. 

Endless is now the only multi-brand retailer offering 3 ways to shop every style: buy new, nearly-new and rent. We always work with our brands directly and never with other people's clothes, or wardrobes (we get asked that a lot!). This means you can expect like-new quality on everything from Endless, next day delivery, and gold standard customer service.

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Welcome to Endless!

We started our journey as just two friends who have known each other since school, Rosie Gunn & Hannah Johnston - who had been sharing clothes for many years, for nights out, parties, weddings, holidays, dates.. you name it. Something most females are very familiar with.. We couldn't believe that an affordable rental option didn't exist on a big scale at the time, so we left our jobs on a mission to build Endless.

Not only is having the option to rent your wardrobe fun and let's you try new styles, and wear something you wouldn't necessarily be able to afford.. we're all well aware we can't solve today’s problems with the same thinking that created them. So, we want to promote mindful consumption habits by encouraging us all to think about how we will use a garment and offer the choices on how to shop accordingly. 

Our ethos is simple: if you're going to wear something once or twice, rent it. If you're going to wear it endlessly, buy it.

The Endless pop-up

Our aim is to build a multi-brand platform with only affordable yet aspirational brands. The Endless brands are premium high-street, to premium contemporary (never luxury) and carefully selected by us for our Endless customer. We aim to have a mix of brands you know and trust, as well as cool new brands that you need to know about. We carefully create a small edit with each brand to ensure the pieces are right for the Endless girl.

And we hope by giving you the option on how to shop them, to rent or buy - you can make the best wardrobe decisions for you and the planet. Let's try to keep clothes in use and out of landfills. 

By offering our three ways to shop, we hope to give every Endless customer the freedom to choose the retail path that works best for you and your budget, whether that is finding those one-time wears for a special event or a forever piece that will be worn and loved for years to come. 

Find out a little more about us and our journey here.

Rosie & Hannah xx
Endless Founders